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...I don't believe in advertisement except for books, etc, and
in propaganda except for politics and patent medicines. But for
serious work it is a poison. It means either a stunt or a boom -
and stunts and booms exhaust the thing they carry on their crest
and leave it lifeless and broken high and dry on the shores of
nowhere - or it means a movement. A movement in the case of a
work like mine means the founding of a school or a sect or some
damned nonsense. It means that hundreds or thousands of useless
people join in and corrupt the work or reduce it to a pompous
farce from which the Truth that was coming down recedes into
secrecy and silence. It is what has happened to the 'religions'
and it is the reason of their failure.
Sri Aurobindo (On Himself, XXVI.375)
 

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