Rangoli Proposal [21]

1. Unit :Rangoli

• Located in the Auro Sarjan complex, Rangoli is involved with fashion design and manufacturing.

Volunteers Needed:
To assist with a range of activities such as putting ordered products on shelves, arranging fabrics, materials, and helping women with the production of goods.

2. Work Description

Goal : To help development the Rangoli brand, improve the quality of its products, bring creativity to production processes.

Activities :

4 missions needed in fashion design, marketing and web design

• Observation, evaluation and improvement of the fashion design strategy, of the quality of products and the production workflow; proposal for better organization.

• Marketing and communication survey of the unit. Evaluation of strengths and weaknesses; proposal for improvements in the marketing policy; refining the segmentation of the market; discovering new possibilities for outlets and eco-resorts; evaluation of communication and identity policies, help to formalize the vision and the strategic plan; review logo, graphic chart, and visual design policy.

• Interior design and products/packaging design analysis. Contribute to the transformation of a store-room into a show-room for presentation of the products.

• Website development (in the making). Take part in the imagery aspects; look for photos, take photos of the products, post photos and other materials on the website.

Skills Required :

• Mission 1: Professional fashion design skills

• Mission 2: Marketing and communication strategy skills

• Mission 3: Interior design and architecture

• Mission 4: Photography and graphic arts

3. Time Frame : Oct 2009 onwards

Duration : 3 to 6 months depending on mission

4. Contact: If you are interested,

Please contact the AVIS-office, study@auroville.org.in .

Mention the specific job / mission you are interested in, and add the number of the work proposal.